AI Insights · Timothy · July 2025
Top 5 Fashion Games on iOS in South Africa: Q2 2025 Performance
Explore the performance trends of the top 5 fashion games on iOS in South Africa during Q2 2025, featuring insights on downloads, revenue, and active users.
In the second quarter of 2025, the fashion gaming segment on iOS in South Africa showcased diverse trends across the top applications. Here’s a closer look at the performance of these games, based on data from Sensor Tower.
Glow Fashion Idol from Crazy Labs saw fluctuations in weekly revenue, reaching a peak of approximately $353 in early April. Downloads spiked to about 648K in mid-May, though they declined towards the end of the quarter. Active users grew to 1.9K in late May before a gradual decrease.
Beauty Tiles: Story & Makeover by Pexix Inc. experienced a notable increase in downloads, peaking at 548K by the end of June. Revenue showed a steady rise, hitting $233 in late April, and active users increased to over 1.2K by the quarter's end.
Project Makeover from Magic Tavern, Inc. maintained strong revenue, consistently around $3.5K, with a peak of $3.8K in late May. Although downloads varied, they reached 770K in late April. Active users fluctuated, closing at about 9.6K in June.
Makeover Games: Makeup Salon by Salon™ showed a gradual increase in revenue, ending at $133 in June. Downloads remained stable, with a peak of 376K mid-June. Active users steadily increased to 547 by the end of the quarter.
Paper Doll Makeover & Dress Up from Getsmart LLC saw a significant rise in downloads, reaching 563K in the last week of June. Active users also grew, peaking at 2.3K by the quarter's end.
These insights provide a snapshot of the dynamic trends in the fashion gaming sector on iOS in South Africa. For more detailed analytics, visit Sensor Tower.
